Tiffany Company Casting is casting a social media content series presented by Choice Hotels titled One More Mile.
We're driving Route 66 through four states and stopping to tell four different stories. Real people. Real places. Real stories.
Route 66 is a road most people only half-experience. They hit the highlights, check the map, keep moving.
But the best things on this road aren't on the map. They're the people you find when you go a little further than you planned.
One more mile. When something is worth it, there's no such thing as too far.
We are looking for someone who is keeping something alive that would die without you on Route 66.
You stayed when staying didn't make sense. The town got smaller. The road got quieter. Everyone you grew up with has a life somewhere else now. You're still here - not because you couldn't leave, but because something about this place wouldn't let you go.
Maybe you're the only one left who knows how to restore a vintage neon sign.
Maybe you've been serving the same pie recipe for thirty years and changing it would feel like a betrayal.
Maybe you run an alien shop, a sculpture yard, a trading post, a turquoise jewelry store, a mural studio, a one-of-a-kind museum, or a roadside diner that's been in your family since before the interstate.
Maybe you've restored a roadside attraction that people stumble upon when they go one more mile.
Maybe you took a wrong turn somewhere in Oklahoma, New Mexico, Texas, or Arizona and never left.
We're looking for the person who's been keeping something alive on Route 66 that would disappear without them.
If your story only makes sense because of Route 66, we want to hear from you!
If selected for the campaign, a small crew will come to you wherever you are along Route 66. We'll spend a real day together showing off how you are keeping the legend of Route 66 alive - and you'll do it the way you would share this with your best friend. We'll ask questions, you talk, and we'll listen.
Choice Hotels handles the logistics, including a place to stay for the whole crew. Terms apply.
A short film - 40 to 60 seconds - gets made about you and your Route 66 story.
This campaign is open to those who have a small business or roadside attraction on Route 66 in Oklahoma, Texas, New Mexico, or Arizona.
We are seeking all types, all ethnicities, all mixes, those with disabilities, Veterans, LGBTQ+, etc.
This is not a commercial. You will not be asked to hold up a product or say something you don't mean.
Where will this campaign be seen? The media usage is for Choice Hotels-owned Social Media Platforms: TikTok, Instagram, IG Stories, YouTube Shorts, and supporting blog content.
🔶 CASTING CRANE SUBMISSIONS (THIS LINK) 🔶
All Video Submissions (This Casting Crane Form) are due
MONDAY, JUNE 29TH BY 5:00 PM PDT
(late submissions accepted on Tuesday, June 30 by 5:00 PM PDT)
🔶 FILM DATES 🔶
STARTING THE WEEK OF AUGUST 10 - 21
** NOTE: THOUGH THE ACTUAL SHOOT WILL STILL ONLY SPAN 6 CONSECUTIVE DAYS; WITH 4 ACTIVE FILMING DAYS (ONE BUSINESS PER DAY)
🔶 SOCIAL MEDIA CAMPAIGN LAUNCH DATE 🔶
STARTING JULY 22, 2026
There is no cost to apply or participate in this casting. If you are selected to film the project, the content capture will take place at your location on Route 66.
Choice Hotels will be featuring your business and story on its social media channels. This campaign will be great exposure for your Route 66 business or roadside attraction.
For your participation in the shoot, you will receive 1-night hotel stay + breakfast at a Choice Hotel. *Terms apply - see below.
*TERMS APPLY: For your participation in the film shoot, candidates will receive 15,000 Choice Privileges® points to redeem for a stay at a Choice Hotels® location. Must be a Choice Privileges member or join for free https://www.choicehotels.com/choice-privileges in order to receive and redeem points. The only Choice Hotel brands that offer FREE hot breakfast are: Comfort, Country and Quality brand hotels.
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Please SUBMIT ASAP by filling out this form & uploading the video to be considered!
Please feel free to share this casting link!
We are looking for multiple stories to feature in this campaign.
Please email us with any questions:
[email protected]
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FILLING OUT THIS FORM AND SUBMITTING THE VIDEO AND PHOTOS ACTS AS YOUR AUDITION.
ALL YOUR RESPONSES AND MEDIA UPLOADS TO THIS FORM WILL BE SEEN BY THE DIRECTOR AND CLIENT
TO BE CONSIDERED, THIS FORM MUST BE FILLED OUT IN ITS ENTIRETY, INCLUDING VIDEOS AND PHOTOS
Your First Name *
Your Last Name. *
Submitting with a business partner? Please add their full name.
Your Telephone Number *
Your Email Address *
Email of your business partner
Please write NA if submitting solo
City You Live *
State *
Ethnicity *
Your Instagram or Social Media Link *
Other Social Media Link
Other Social Media Links / Handles
Website for your business
What is the name of your business? *
What is the address to your business? *
Are you a Veteran or Active Duty Military? *
Do you and/or your business partner have any conflicts on any of the below shoot days?
🔶 Filming Dates 🔶
Days in between the week of Monday, July 6, 2026 - Monday, July 13, 2026
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How did you hear about this project? *
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Please upload a recent photo of you OR a photo of you & your business partner.
No headshots and No heavily filtered photos. Looking for candid, fun photos that show off your personality. Selfies work great. *
Another Current Photo of you or you & your business partner
Please upload your Route 66 business logo or a photo of your place of business / roadside attraction *
A Photo Of Your Route 66 Business / Roadside Attraction *
A Photo Of Your Route 66 Business / Roadside Attraction
****DO NOT SKIP READING THROUGH THESE INSTRUCTIONS. Please follow these simple steps to create and submit your self recorded video****
⚬ Please answer all the questions in your video below
⚬ Please record the video on your phone or computer and save the file. Do not record using the casting crane's recorder, it glitches and many candidates lose their recording. We suggest recording the file directly to your phone or computer then upload the file to the site.
⚬ No professional recording needed - simply record on your phone or computer
⚬ Place the device (smartphone, tablet, camera or computer) in front of you and speak to the lens as if you were video chatting with a friend/family member
⚬ Record in a well-lit, quiet area with minimal background noise, ensuring your face is clearly visible
⚬ Be sure you do not sit in front of a window or screen door, as this will put you in silhouette on camera. No back lights, keep the light source in front of you, the light source should shine from the back of your device/camera lens
⚬ If available, please film at your Route 66 place of business
⚬ We want your recording to feel natural, conversational, and candid. No need to put together an edited video, keep it authentic, honest, and real. Share with us like you would a new friend or tourist at a bar.
⚬ We encourage in-depth, engaging responses that bring your story to life. The more detail and authenticity you provide, the better we can understand and appreciate the depth and significance of your journey
⚬ WARDROBE | WHAT TO WEAR: You can wear whatever you would wear to your business on Route 66
If you encounter issues uploading your videos, please email us immediately & we'll help walk you through the upload: [email protected]
In the video, please follow the instructions here. Submitting solo? Simply answer all questions - introduce yourself, share your story, and have fun with it! Submitting with your business partner, we would like to see you answer ALL the questions TOGETHER (1-9):
IT IS IMPORTANT ALL QUESTIONS ARE ANSWERED. PLEASE OPEN THE QUESTIONS ON A DIFFERENT DEVICE THAN YOU ARE RECORDING ON, OR PRINT / WRITE OUT THE QUESTIONS SO THE QUESTIONS ARE IN FRONT OF YOU & YOU DON'T MISS ANY IN THE VIDEO
1️⃣ INTRODUCTION: Please introduce yourself (full name)
Share with us what city/town & state you live
Share your Route 66 business / roadside attraction and what kind of business it is.
2️⃣ MULTI-QUESTION: Tell us the origin story about your Route 66 business. How did you become the owner? What made you stay? Why is it important to you to keep the legend on Route 66 alive?
3️⃣ MULTI-QUESTION: Why is your business important to the Route 66 story? What's the "thing" that makes it unique?
4️⃣ MULTI-QUESTION: How has Route 66 woven itself into your real life? Is there anything you've given up for this business that you really don't talk about? Share your story.
5️⃣ MULTI-QUESTION: When did you realize this was going to be your "thing"? What do you know now that you wish someone had told you at the start? Share with us what you've learned and the a-ha moment(s) along the way.
6️⃣ QUESTION: Is there anything genuinely funny, strange, serendipitous or just hard to explain about this thing you've worked so hard on? Please share.
7️⃣ QUESTION: Is there anyone you wish could see what your business / roadside attraction has become? Please share who and why.
8️⃣ QUESTION: What does Route 66 mean to you - not in general, but specifically?
9️⃣ QUESTION: What is your "One More Mile?"
Upload your audition video here, following the requested direction and instructions above. (QUESTIONS 1 THRU 9) *
